Products
Products of the lab.
We build products we are willing to operate for years: AI where it earns its place, boring infrastructure underneath, and a person in charge of every decision that matters.
01 — In beta
Social Media Digital Marketer
In betaAn AI agent that runs a brand's social media like a studio.
It learns a brand's voice from its website, drafts a month of posts, publishes to Instagram, Facebook and LinkedIn on schedule, and reports what to change next week. Nothing publishes without a person's approval.
It began as the system we used to run our own social presence. When the drafts started beating what we wrote by hand, we turned it into a product. It now publishes weekly for brands and agencies in the private beta.
- Publishes to
- Instagram, Facebook, LinkedIn
- Languages
- 18
- Approval
- Required on every post
- Access
- Private beta, weekly batches
Nothing publishes without a person's approval.
02 — How it works
A month of posts, one approval at a time.
Learn the voice
It reads the brand’s website and existing posts and writes a short style guide you can correct.
Draft the month
A calendar of posts per channel, each with copy, timing and a reason it is there.
Approve and publish
A person approves every post. Approved posts publish on schedule; nothing goes out without a yes.
Report and adjust
A weekly report on what worked and what to change, fed back into next month’s drafts.
03 — What comes next
Announced when real, not before.
New products start the way the first one did: as tools we build for ourselves or for a client, run in production long enough to trust, and only then turn into something with a pricing page.
To hear when the next one ships, write to [email protected]. Partners and affiliates for existing products can reach us at [email protected].
The studio
Want software built with the same care?
The studio side of the lab takes on a small number of client projects: AI systems, product engineering, and first versions for founders.